The Aston Villa Foundation have outlined plans to provide continued support to Birmingham's homeless community, following on from the club's last food donation.
After Aston Villa's game against QPR was postponed, the Foundation put out an appeal on social media in order to distribute 700 packed lunches to homeless charities across the city.
The message spread quickly and the packed lunches were picked up by representatives from Outreach Angels, the Pashtun Trust, the Salvation Army and YMCA.
Head of Foundation, Guy Rippon said: "Aston Villa Football Club were extremely pleased to be able to help out with this small gesture on Saturday.
"Wes Johnson, Head of Catering at the club, was keen to ensure that these packed lunches were put to good use and not just thrown away.
"The Aston Villa Foundation used our connections with local homeless organisations to spread the word and we were overwhelmed by the response and we are really pleased that we were able to make sure this food went to people who really need it.
"I received phone calls and text messages from many different people and supporters of different clubs across the country just saying what a great thing it was the club were doing. At the same time, our gesture was only for one day out of 365 - the homeless issue unfortunately doesn't go away."
The Foundation are keen to ensure that the last food donation is the start of increased support to Birmingham's homeless.
He added: "As a result of events, we will be looking to organise a sponsored sleep-out in the stadium in the coming weeks in order to raise money so that we can do this again on a more regular basis.
"This will allow us to ensure that Saturday's event isn't a one-off and the Aston Villa Foundation can continue to support the homeless community in Birmingham."
More details on the sponsored sleep-out will follow in due course.
If you'd like to get involved with the Aston Villa Foundation on this project or any of our other activities, email: email@example.com.